![]() For instance, a person who cares about the environment but works for a company that pollutes might advocate for change at work, if they cannot leave their job. Where a full change is not possible, a person could make compromises. ![]() Changing their actions: This involves changing behavior so it matches a person’s beliefs.The most effective way to resolve cognitive dissonance is for a person to ensure that their actions are consistent with their values, or vice versa. The study found that this intervention was effective for heterosexual women but less effective for nonheterosexual women for reasons that are unclear. The theory behind this approach is that in order to resolve the dissonance, a person’s implicit beliefs about their body and thinness will change, reducing their desire to limit their food intake. This approach works by encouraging patients to say things or role-play behaviors that contradict their beliefs about food and body image. ![]() Drawing a person’s attention to the dissonance between their behavior and their values may increase their awareness of the inconsistency and empower them to act.įor example, a 2019 study notes that dissonance-based interventions may be helpful for people with eating disorders. However, cognitive dissonance can also be a tool for personal and social change. In some cases, this could cause harm to themselves or others. People who experience dissonance but have no way to resolve it may also feel powerless or guilty.Īvoiding, delegitimizing, and limiting the impact of cognitive dissonance may result in a person not acknowledging their behavior and thus not taking steps to resolve the dissonance. The internal discomfort and tension of cognitive dissonance could contribute to stress or unhappiness. The effects may relate to the discomfort of the dissonance itself or the defense mechanisms a person adopts to deal with it. A person might not want to engage in dissonant behavior, but addiction can make it feel physically and mentally difficult to bring their behavior into alignment with their values.Ĭognitive dissonance can affect people in a wide range of ways. So people are more likely to view difficult tasks positively, even if they do not morally agree with them.Īnother factor that can create cognitive dissonance is addiction. This may be because viewing something negatively after putting in a lot of hard work would cause more dissonance.
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